Our way of doing Market Research

We have been now 30 years developing our particular way of doing Market Research, a style based on empathy, the secret of our success.

Understanding the needs of our clients is critical for our success. This is why we give ‘briefing’ the highest importance it deserves.

Every project is unique and so we consider it. Therefore, we have no prefabricated tools: we design every study based on the needs of our clients.

The best professionals and the best resources make us reveal reality just as it is, with the greatest level of detail. We take care of every step of the fieldwork with an absolute dedication.

The best information ever would be useless if it were not communicated properly. That is why we place so much emphasis on our presentations, to ensure that we convey everything we have found out in every project.

Methodology Approaches

QUALITATIVE

FOCUS
GROUPS

IN-DEPTH INTERVIEWS

ADVISORY
BOARDS

SAFARIS

ETHNOGRAPHIC RESEARCH

BULLETIN
BOARDS

WORK

MYSTERY
SHOPPERS

OBSERVATIONAL STUDIES

QUANTITATIVE

ONLINE
INTERVIEWS

FACE-TO-FACE
INTERVIEWS

TELEPHONE
INTERVIEWS