We are passion, expertise and professionalism at the service of Market Research

  • BIRTH OF NUEVA INVESTIGACIÓN

    Founded in 1987 by Serafina Serrano, Nueva Investigación was created with the goal of becoming a Pharmaceutical Market Research benchmark in Spain.

  • INTERNATIONALIZATION OF NUEVA INVESTIGACIÓN

    Soon, we started to work for international clients which looked for the most accurate insights from the Spanish market.

  • MODERNIZATION OF NUEVA INVESTIGACIÓN

    After 20 years in the sector, Nueva Investigación rejuvenates and strengthens its position both in the Pharma sector and ̶ with some selected customers who appreciate the quality and rigor of our company ̶ in the Consumer sector.

  • NUEVA INVESTIGACIÓN
    TODAY

    Today, after more than 30 years of experience, with the leadership of Juan Reig, we look into the future with more enthusiasm, confidence and passion than ever, enjoying our work and our clients every single day.

More than

3000

projects completed

More than

50

companies rely on us per year

More than

150

projects completed per year

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EMPATHY

We certainly believe that the best decisions are always based on Empathy. That is why Empathy has become the backbone of all our interactions with the people we get involved with.

EXPERIENCE

Our presence in the sector for more than 30 years provides us with the expertise needed to face any challenge, no matter how difficult a project might be: we are prepared.

COMMITMENT

In Nueva Investigación we believe in our way of seeing the world. Thus, more than 80% of the people who have ever worked for us are women, and that's something we feel very proud of. But our commitment goes even further, since Nueva Investigación allocates part of its budget to solidarity initiatives.

FLEXIBILIDAD

Creemos que cada cliente es único, por ello trabajamos cada proyecto y estudio a medida. Incorporamos nuevas técnicas, metodologías y formación para estar siempre a la vanguardia del sector.

PROFESSIONALISM

Our absolute dedication, passion for our work and unequivocal mission to add value for our clients is what defines our daily work.