We are passion, expertise and professionalism at the service of Market Research
BIRTH OF NUEVA INVESTIGACIÓN
Founded in 1987 by Serafina Serrano, Nueva Investigación was created with the goal of becoming a Pharmaceutical Market Research benchmark in Spain.
INTERNATIONALIZATION OF NUEVA INVESTIGACIÓN
Soon, we started to work for international clients which looked for the most accurate insights from the Spanish market.
MODERNIZATION OF NUEVA INVESTIGACIÓN
After 20 years in the sector, Nueva Investigación rejuvenates and strengthens its position both in the Pharma sector and ̶ with some selected customers who appreciate the quality and rigor of our company ̶ in the Consumer sector.
Today, after more than 30 years of experience, with the leadership of Juan Reig, we look into the future with more enthusiasm, confidence and passion than ever, enjoying our work and our clients every single day.
companies rely on us per year
projects completed per year
We certainly believe that the best decisions are always based on Empathy. That is why Empathy has become the backbone of all our interactions with the people we get involved with.
Our presence in the sector for more than 30 years provides us with the expertise needed to face any challenge, no matter how difficult a project might be: we are prepared.
In Nueva Investigación we believe in our way of seeing the world. Thus, more than 80% of the people who have ever worked for us are women, and that's something we feel very proud of. But our commitment goes even further, since Nueva Investigación allocates part of its budget to solidarity initiatives.
Creemos que cada cliente es único, por ello trabajamos cada proyecto y estudio a medida. Incorporamos nuevas técnicas, metodologías y formación para estar siempre a la vanguardia del sector.
Our absolute dedication, passion for our work and unequivocal mission to add value for our clients is what defines our daily work.